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Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

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Don’t Let it Stick – 4/28/15 TOW

Posted on April 28, 2015 in Customer Service Tip of the Week Please leave a comment


Many American college football teams have the tradition of putting special stickers on their helmets. The stickers are an award for a great play. A player at Ohio State may have 20 Buckeye stickers noting all the great plays they made, while a Florida State player may have lots of tomahawks on their helmet. The more stickers you have, then the more great plays you must have made – and everybody can see that you must be a fantastic player!

Imagine you wore a helmet at work, and you get a Star on your helmet every time that customer compliments you, that patient says you did something great, or that account thanks you for going above and beyond for them. However, every time your boss berates you, every time that customer complains to you, and every time that account holder sends you a nasty e-mail, you get a big red “X.”

As you walk around the office you see others’ helmets, and they see yours. You get a perception of who is great and who is awful by the Stars and the X’s you see, and others also get a perception of you.

By wearing these helmets, the opinions and comments of others dictate how you’re perceived, but you can never let the opinions and comments of others dictate how you perceive yourself.

If we let those words and emotions of others “stick” to us, then we’re letting others determine our worth and our self-image.

Instead, we need to find ways to let the only stickers that matter to be those that we give to ourselves. At the workplace, we need to find ways to congratulate ourselves for small successes, to give ourselves Stars for being responsive, to add a sticker for focusing on that customer or co-worker like they are the most important person in the world.

I’m not saying we should build our own ego, but I am saying that we need to feel good about what we do for others, and if we rely on others to identify our value, most of us will be selling ourselves short.

Don’t let the opinions and comments of others “stick” too long.

Fill up your own helmet.

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Create Your Own Moments of Truth – 3/3/15 TOW

Posted on March 3, 2015 in Customer Service Tip of the Week Please leave a comment


Bonnie can run 100 miles an hour – not literally, of course. She’s a nursing assistant on a floor of a hospital, so she rarely goes into a full sprint, but she is constantly in motion. If you could watch her, you would see she’s hyper-productive. Whether it’s making the bed, dressing the patient, or taking vital signs, she’s efficient and quick.

Despite this high productivity, the patients and the co-workers never feel like she’s rushing them through or making them feel like a cog on the assembly line.

Bonnie has that innate ability to pause at just the right time and in the right way. When a patient has a need or question or comment, she looks the patient in the eye, and slows down the task. When the nurse manager has a question while Bonnie is “running” down the hall, Bonnie stops, faces the manager, smiles, and takes a calming breath. When a new co-worker is confused about the schedule or their assignment, Bonnie puts down her pen, softens her voice, and affixes her eyes on the co-worker’s papers.

As good as Bonnie is with her body language and tone of voice, she’s even better at something else. She’s better at seeing the situation.

When it comes to serving others, her eyes are always open for opportunities to engage others; the other person’s question, need, confused look, or eye contact are what Bonnie is always looking to see. She is always seeking cues for a chance to serve.

Work on the habit of looking for cues in others that there’s an opportunity to serve. When you see those opportunities, don’t let them go by.

Slow down, and start creating your own Moments of Truth.

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Of Panthers, Bratwurst, and a Greater Purpose – 10/14/14 TOW

Posted on October 14, 2014 in Customer Service Tip of the Week Please leave a comment


I’m fortunate to be a season ticket holder of the Carolina Panthers NFL football team. At most games, I grab something to eat in the concourse before I go up to my seat, and the dynamics of the interactions with the staff at the food booths are usually VERY positive. Let me paint a picture…

First, I let my stomach guide me to the right booth (Will it be nachos, a burger, or bratwurst? Decisions, decisions…). Once I select the location – which typically has about 4-5 windows and lines of fans waiting to order, I choose the line, and begin slowly moving toward the front, taking baby steps after each customer is served – nothing special about the experience at this point.

But then it happens – a true customer service 21st century miracle! Are you ready? I get great customer service from (Are you REALLY ready?) people who are paid…NOTHING!

At almost every booth at every game, the booths are manned by volunteers. You can tell by their hats that they’re supporting a local high school marching band or a dance academy or some other organization. The “employees” are volunteers, but the organization gets a piece of the sales revenue.

When you encounter these volunteers, they ask you what you’d like, and they lean in to make sure they heard it correctly. These cashiers relay it to the co-workers to ensure they get the order passed on; the cashiers are always smiling, confirming your order. They’re joking with co-workers. There’s positivity EVERYWHERE!

They like their co-workers and care deeply about getting things right. “Now you wanted chili, is that right, sir?” or “Would you like extra jalapenos – no charge?” or “Was that a diet or regular?” or “Thanks much for coming! The condiments are in that silver station behind you. Enjoy the game!”

You might read this and ask “What’s impressive about this experience?”

These are people working for hours and hours in a tough industry – food services. They are not well-trained, they are on their feet for 4-5 hours at a time, and they’re dealing with sports fans – many of which are getting increasingly intoxicated as the game progresses.

Yet, the volunteers are positive. They convey appreciation. They work as a team with their co-workers. They listen, they confirm, then they get the order right…all without personally earning a dime.

So why are they so good? Because they know the greater purpose in what they do – supporting their kids and the activities their kids love. They know the benefits of their work and who benefits. They and their co-workers have the same goal. They WANT to do a good job for you…and for their kids.

To create a great customer experience, learn from these food service volunteers. Find the greater purpose in what you do.

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