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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Van Gogh the Vision – 11/16/21

Posted on November 16, 2021 in Customer Service Tip of the Week Please leave a comment

Want to create Service Excellence in your organization?  Have a vision, then paint the picture of that vision.  It’s easier to create something if you can visualize it first, so let’s Van Gogh a Vision.

Excellent customer service is delivered in a courteous manner.  Courtesy comes through when employees are pleasant, they smile, they use the basics of “please” and “thank you,” the basics of “yes, sir” and “yes, ma’am.”  Courtesy comes through when we are polite, and we have a caring tone about us.

Service Excellence is also delivered with respect, and customers nowadays want respect.  So, what does respect look like?  Respectful customer service is delivered in such a way that our body language, our smiles, how we say things, our attentiveness to the customer, and the phrases we use – they all tend to put the customer in the light of being more important than our co-worker, more important than our paperwork, more important than any task we have in front of us.

And if you look at Service Excellence from the perspective of you being a consumer, think about what makes an organization appear to have excellent customer service.

You usually know you are experiencing great customer service when the organization seems to go above and beyond the basics for you.  They anticipate your needs.  They greet you up front and show appreciation on the backend.  They are responsive to the voicemail and e-mail messages.  They are responsive to your needs.  They tell you what to expect, and then they do what they say they are going to do.

Finally, to Van Gogh the Vision, look at organizations that have the reputation of being great at customer service – Disney, Chick-fil-A, and FedEx, for example.  What do they do?  They are consistently good.  They are accurate.  They are quick.  You can trust their timeliness.  They try to create an experience for the customer, not just a product.  They have key core mission and vision statements so that everybody knows why they exist and where they are going.  These are organizations that truly care about their customer, realizing if we convey that caring and meet their needs, then we will have the best chance possible of keeping that customer.

Van Gogh your Vision of Service Excellence.

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First E-mail Impression? I’ll Enjoy Working with You – 11/9/21

Posted on November 9, 2021 in Customer Service Tip of the Week Please leave a comment

When you provide consulting, research, and training services like we do, you meet a variety of people, and many of them are new individuals to work with even if they are in organizations you’ve worked with for years.

When I meet the new customer or they meet me for the first time, it’s easy to form a quick opinion about each other.  Much of the opinion is based on the first few interactions that we have, and often – in today’s world – those first few interactions are via e-mail.

And while my opinion may change down the road, usually the first impression tells much of the story.  So here are some aspects of my e-mail interactions with customers that suggest I’m going to enjoy working with them:

  • They respond to e-mails quickly, typically in less than a half-day.
  • They are specific in their e-mail without being too lengthy.
  • They tell me what they’ll do and by when.
  • Their messages present organized and clear thoughts.
  • There is an intent to answer my question or address the point I explained in my e-mail.
  • They use a personal greeting and a personal closing with contact information.
  • There’s enough informality to show part of their personality, and usually a little enthusiasm!

 
People like to like the people with whom they work.  That’s part of the reason I’m in this business – because most people who are serving others or trying to retain customers are genuinely nice people.

Even if it’s a simple e-mail response, communicate in a way that the other person can tell that they will enjoy working with you.

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6 Common Sense Responses to Customer Service Encounters – 6/30/20

Posted on June 30, 2020 in Customer Service Tip of the Week Please leave a comment

I’ve run into this personally and professionally, and it drives me batty! Sometimes there’s a lack of common sense in the customer service provided by companies. And often that lack of common sense is due to the preference of a business to provide service in a certain method, to stick to scripts and procedures, and to prioritize checking-off a task over actually helping a customer.

To ensure your organization provides Common Sense Customer Service, let’s walk through some basics that address how to serve customers based on how they reached out to you…

  • If the customer e-mails, give them answers in the e-mail; possibly offer a phone call as an option to get more information, but don’t make a call the ONLY option for ANY information. Give them an answer via e-mail, even if it’s just preliminary or partial, and offer a link to a specific web page.
  • If they e-mail a request or call in, don’t assume they’d prefer to visit your facility to address the need. Offer ways that they can get the need met without the effort of the onsite encounter.
  • If they call to talk to someone who can help on an issue, assume they want to talk to a SPECIFIC PERSON THEN who can help; they’d prefer not to get to a voice mail, not to repeat their need 3 times to 3 different people, not to be told to “go to the website.”
  • If they walk-in, expect a longer conversation than a call. If they spent an hour planning and conducting a roundtrip visit to see you, expect more than a 2-minute conversation.
  • If they walk in with nothing, assume they may want to walk out with something. Be prepared to write down information for them, to offer a handout, to print a key page off the website.
  • If they communicate via an online chat and convey the details of the situation at the start of the chat, assume they expect you to read that statement and not ask them questions they’ve already answered.

 

Sometimes the key to effective customer service starts with common sense. Base your response, in part, on how they reached out to you.

Do your part to make Common Sense Customer Service a common practice.

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