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Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

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Sample a Sports Survey

Posted on July 2, 2013 in Business Advice, Sports Please leave a comment

When theory moves to practice, it’s always a good thing. As much as we love talking about why and how to conduct client surveys, it’s always helpful to look at actual surveys and pinpoint some key strengths to build into your own tools.

The University of Wisconsin completed a recent survey with season ticket holders (STHs), and there were several positive aspects for you to review so that you can build these into your own STH research:

  • Much of the analysis was based on trending (not every organization is the same, so sometimes the best analysis is against one’s self – over time)
  • Start with the most important data (near the start, they highlight likelihood to purchase and retention drivers immediately in the presentation – again, trending)
  • They sprinkled in sample comments to illustrate the data findings (many people understand data better if there’s a story behind it)
  • It was comprehensive (covering such attributes as game day experience to parking to likelihood to renew to retention drivers and disabilities services)
  • They asked about communication methods/preferences (the survey addressed information sources as well as % of respondents with smart phones, use of smart phones during games, and connectivity).

Issues? They needed more stratification so you could compare answers by customer type or by response. What do students feel v. non-students? What are retention drivers for those married v. those single? What are retention drivers for first year STHs v. those with the Badgers for 15+ years? Luckily, the data is there; they just need to analyze it more fully.

Finally, the presentation was big on overall findings, but it lacked recommendations. It’s the kind of presentation that makes you nod your head and say “interesting” throughout, but at the end you want to ask “Based on this, what are you suggesting we do?”

See this sample sports survey as a fine example of what to ask; now find ways to use the data you gather to make strategic retention and revenue decisions as well as to identify STH-specific retention tactics to employ.

Learn from this Badgers research.

Interested in improving your organization’s fan retention and revenue? See our other blog posts at: http://serviceadvice.cssamerica.com/category/sports/

Learn about our CSS Sports services at: http://cssamerica.com/csssport.htm


What Community Colleges Get Right About Student Success

Posted on January 30, 2013 in Business Advice, Education Please leave a comment

Community colleges are rapidly moving in their efforts to foster Student Success. The term is defined as students getting a certificate, going to a 4-year college, etc. There are many great initiatives being undertaken by these institutions to facilitate success as well. In the article WNCC continues efforts to boost student success, the author recognizes Western Nebraska Community College for its initiatives including:

  • “Learning resource center, math and writing centers and its TRIO Program”
  • “Students taking classes online also (having) access to a tutoring resource”
  • Forming “a Student Success Committee that consists of faculty, staff and members of the administration who serve on five sub-committees. Initiatives include: First Year Initiatives-Intrusive Advising, Early Alert System, Wise Choices, Advisor Training and Predictive Modeling.”

This is a great list of programs for all organizations to consider. But I want to focus on two of these points that too many educational organizations miss – an “Early Alert System” and “Predictive Modeling.” While I’m not familiar with WNCC’s programs specifically, what these terms typically mean is identifying students at-risk of not being successful. This risk can be linked to what courses they take (and in what sequence), their educational history, psychosocial factors, socioeconomic factors, academic performance, and other key factors.

What WNCC and other community colleges need to include in these predictive systems is ongoing 1-on-1 research and relationship-building communications with students. It’s one thing to look at historical factors and the risk they project forward and apply those to current students. But it’s even more accurate and beneficial to simply ask current students questions to gauge their comfort, commitment, feeling of success, and expectation for moving forward.

The best system for anticipating student success is one that puts a priority on having a strong Voice of the Student program. Ensure that all the efforts for the student are done with the voice of the student being heard.

Interested in our Education Industry services? Go to: http://cssamerica.com/cssed.htm


How to Sustain High Patient Satisfaction

Posted on January 16, 2013 in Business Advice, Healthcare Please leave a comment

In the article Hospitals struggle with pay based on patient satisfaction, the article notes how hospitals are undergoing many efforts to improve customer service and the patient experience since a portion of their reimbursement is based on patient satisfaction. There is talk of lattes, valet parking, and noise reduction. Nice tactics and perks, but it’s still a struggle to make a noticeable improvement.

So why the difficulty? As with any business, to succeed in a hospital-wide initiative on a sustained basis, several aspects of the organization need to be consistently addressed:

  • Leadership buys in to the effort, preaches, and walks the talk.
  • The organization dedicates resources to the effort.
  • Management and staff are hired, trained, incented, and held accountable for how well they deliver on the initiative.
  • Processes and organizational structures support the ultimate goal.
  • The organization communicates internally and externally to promote the objectives and successes.
  • The business truly knows how it’s doing – it measures, measures, measures – listening to the voices of the customers and employees.

It’s never easy to get everybody on the same page, going in the same direction. But since that’s necessary to ensure high levels of patient satisfaction, hospitals need a comprehensive, intentional, documented strategy for patient satisfaction success.

Don’t keep pushing tactics and perks to create a customer-focused culture. Address these core components of sustainable success.

Interested in improving your hospital’s patient satisfaction? See more at: http://cssamerica.com/csshealth.htm


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