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Refresh on the Reasons to Appreciate the Customer - 11/25/25


This is a great time of year to give thanks, not just because it’s Thanksgiving week in the United States, but also because – with 2025 coming to a close - it gives us the opportunity to do some reflecting on the recent past. The idea of reflecting on reasons Read more

Confirm the Customer is Cleared for Takeoff - 11/18/25


An airplane pilot is told when they’re “cleared for takeoff” before they begin to accelerate down the runway.  The air traffic controller (ATC) has looked at everything in front of the pilot, on the runway and in the air space, and checked to ensure the pilot is good to Read more

Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

Last Impression Faux Pas - 11/4/25


Rightfully so, many customer service experts harp on the importance of the first impression.  It happens quickly, and it can impact the individual’s perception of you and the organization.  We even wrote a Tip of the Week on this years ago called First Impression Faux Pas. What many people tend Read more

Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

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Drive Down the Drama – 8/29/17

Posted on August 29, 2017 in Customer Service Tip of the Week Please leave a comment


The same situation could happen to two different customers – it’s the delayed delivery, the unreturned phone call, the poor workmanship, or the indifferent employee encounter.

With the customer named Dena, it’s not a big concern. She just wants to get it rectified quickly and move on; however, with the customer named Dana – it’s a federal crime, punishable by jail time, 50 lashes with a wet noodle, a good stern talking-to, and about 500 poor ratings on Yelp.

Dena offers reasonableness. Dana offers drama.

We can’t control the customer’s reaction, but oftentimes the company’s response to that reaction makes it worse. Instead of driving down the drama, the company amplifies it. The company’s response becomes an even bigger issue than the original complaint.

So how do we drive down the drama? In Service Recovery, here are several key tips:

  • Remain totally engaged with the customer. Do not ever appear distracted or disinterested. Remember, drama creates attention (and dramatic people crave attention) – give them attention in a positive manner.
  • Avoid taking any hyperbole or negativity to heart. Dramatic people can exaggerate. Don’t ignore the real customer concern because you’re upset about (or disagree with) the noise that surrounds it.
  • Move fast to identify the issue and resolution. Speed is a huge asset in stemming the dramatic tide.
  • Remember that drama is another way of describing emotion. Use tips for defusing customers that we’ve suggested in the past such as listening, asking fact-based questions, offering empathy, and apologizing (if appropriate) on behalf of the organization.
  • Help them to feel important by literally saying they’re important such as “I want to help you. Resolving your issue is important to me. It’s important that we get this right for you.”

 
We don’t want to encourage drama – we want to mitigate it. And although in customer service we’re often looking to do something great, sometimes the best approach with drama is to find ways to avoid making it worse.

Drive Down the Drama.

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Build their Confidence in You – 8/22/17

Posted on August 22, 2017 in Customer Service Tip of the Week Please leave a comment


The service and retention rep was getting quite a rep! Although Jessie had only been with this sports franchise for 10 months, she was continually getting unsolicited praises from her season ticket holders. They were e-mailing her boss, sending positive letters to other team executives, and sending her cards as thank you’s.

And while all that was great, her manager hadn’t been overly curious about why she was receiving all the accolades. The tipping point for him was when the annual seat selection and renewal process came around for the first time for Jessie, and her boss noticed something staggering. Although other representatives were averaging only 35% renewals of FIRST-YEAR season ticket holders and none surpassed 50%, Jessie was already over 80% renewals, and there was a month left before the deadline.

Her boss saw success – and the dollars she was generating – and he wanted to know how she was doing it.

“I’m not certain,” said Jessie. “They come in a little uneasy about the process of renewal, the commitment, the risk of changing seats or adding seats or upgrading seats – just like with the other reps’ accounts. I guess that the one thing I notice is that when my clients leave, they’re confident. They know what to do and how to do it; they know the benefits; they know what they’re going to get; they know they can trust me, so they’re comfortable, too.”

Jessie’s manager had always preached the importance of building emotion to make a sale or renewal, but Jessie’s approach was to breed confidence and comfort. She would listen to the account holder, understand their needs, and show her understanding of their concerns and apprehension.

She would explain the processes in clear and simple steps, and she’d explain how she’d helped many other clients through the decision-making steps and renewal processes successfully time and time again.

Jessie was credible, she painted a vivid picture of success, and instead of trying to create positive emotion, she eliminated negative emotions – the roadblocks to decisions. Instead of dominating the discussion, she listened and built the customer’s confidence.

Sometimes the best customer service you can provide doesn’t require you to provide anything. The best customer service is delivered when you take away the fears and anxieties of the customer and build their confidence.

To deliver great customer service, build their confidence in you.

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Make Sure it’s Not a “YOU Problem” – 8/15/17

Posted on August 15, 2017 in Customer Service Tip of the Week Please leave a comment


There’s a TV personality in the sports world that has a phrase that he says frequently – “That’s a YOU Problem.” For example, he might say “If you have a problem with Joe Athlete and don’t respect or like him, then that’s a YOU Problem.” OR he might say, “If you don’t like how Team ABC goes about its business, then that’s a YOU Problem.”

Essentially what he is saying is that no rational person should have a problem with this individual or with this team.

Whether or not we would agree with his assessment, there is an application to his statement for the world of customer service.

Oftentimes, we have a problem when dealing with certain co-workers, certain types of people (Millennials? People in authority positions?), certain customers, certain vendors, or certain personality types. We don’t enjoy interacting with these folks, and it’s because of some problem we have with them.

But before we assume that the issue that we have with them is 100% their fault, it’s sometimes beneficial for us to ask the question that the sports personality asks – “Is that a YOU Problem?” In other words, what biases or preconceived notions or personal preferences or life experiences am I bringing into a conversation that is making the issue happen or at least making it bigger than necessary?

Think of somebody that you don’t get along with well. Think of somebody that you don’t enjoy interacting with during the course of your workday. Now take a step back and simply ask yourself “What is it about me or how I engage with this individual during these encounters that could make the situations unpleasant or ineffective? Is a fully a “Them” problem, or is it somewhat of a “Me” problem?

Maybe in 99% of the cases you are right – there’s something about this other person that is causing these interactions to be negative or poor. But at least take a step back and see if you have a part in the difficulties.

Maybe there’s an opportunity to eliminate the problem you have with this other person if you were more self-aware and changed something yourself.

Make sure it’s not a “YOU Problem.”

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