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Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

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Should Schools Clap for Parents?

Posted on September 9, 2013 in Business Advice, Education Please leave a comment

Imagine being a customer walking down an aisle in your home improvement store, and employees are lining the aisle…clapping for you! You know what I call that? Unrealistic.

Maybe you’re a customer walking down a hallway at a hotel, and employees are lining the hallway…clapping for you! You know what I call that? A reality.

That’s what happened to school employees at a Ritz-Carlton in Atlanta, GA. According to the article Enota 1 of 4 honored by state for welcoming families, “A line of Ritz-Carlton employees stretched down the hotel hallway, and applause erupted as a group of public school educators walked by.” Apparently, the hotel occasionally uses the “wall of applause” to convey appreciation for its customers.

So if employees clapped for you, how would you feel (besides “awkward”)? Would you feel appreciated? Valued? Special?

The article notes that “With research showing a clear link between parent engagement and student success, education officials say it’s essential that parents are involved, and they must make sure families feel welcome at schools that can sometimes feel like fortresses.”

Many schools are becoming even notorious for loading down parents with early school year paperwork, requests to follow teachers and the school on Twitter, Facebook, e-mail distribution lists, etc. Demands on parents are increasing, and much of this is for the better (to encourage more parental involvement, better communications, safety, etc.). But when you ask your “customer” to do more, at some point you need to show appreciation for that involvement, for that effort, for that reciprocal communication.

Think about what you ask of your customers, particularly if that customer has few alternatives for your services (K-12 schools and local government, for example).

Then identify ways to convey appreciation for involvement, thereby encouraging positive customer behaviors to continue.

Learn about our CSS Education services at: http://cssamerica.com/cssed.htm

Interested in improving your educational organization’s parent/community satisfaction? See our other blog posts at: http://serviceadvice.cssamerica.com/category/education/


Don’t Zip to the Wrong Customer Service Solution

Posted on August 20, 2013 in Business Advice, World of Customer Service Please leave a comment

Instead of renting or buying a car, why not share it? That’s the premise of Zipcar – an organization using a “Blue Ocean” strategy to build a business.

And like every business, the customer’s experience is not all about the product; the employee attitudes and process impact overall perceptions and loyalty (and $$). So an Adweek article like Zipcar’s Customer Service Gets Horrible Reviews is the last thing a growing business needs.

However, what’s most interesting about the article is what some business experts suggest that Zipcar should do to improve the experience. In response to complaints about “dirty cars, rude reps, unreturned emails, last-minute changes,” advice is given such as “how about a lighthearted phone app where customers report the quality of the car they are picking up or returning.” So customers would report the cars are dirty? We already know there are dirty cars…

How about this advice – “Customers could be alerted that Zipcar is rating them internally and that bad ratings could result in fines or having their Zipcar membership revoked.” So we penalize the customers for bad ratings? So we want to artificially increase ratings?

These bits of advice are classic of people jumping from symptom to solution (create an app and punish customers?) without giving consideration for the root cause. Zipcar needs to ask why are cars dirty, why are reps rude, why are e-mails not being returned, and why are changes done last minute? Find the root cause, and the solution becomes much more clear. The solutions will probably deal with employee hiring/training/motivation/accountability, process improvements, better tracking of documents/vehicles (and yes, customers).

When you have an issue, “There’s an app for that” is rarely the best answer.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/


City Gets at the Root of Water Shut-off Issues

Posted on July 17, 2013 in Business Advice, Government Please leave a comment

“If they would just read their mail…”

This is a statement I hear from a lot of clients when talking about their customers (oftentimes, it’s “if they would just read their e-mails…”). The problem with the statement is that it can put the entire blame for an issue on the customer, when businesses need to be asking “What can we control? What can we impact?”

Staff at the City of Marysville were having an issue. The number of water shutoffs was increasing each week – up to 80-100 from half that number. This was driving more work for the staff and obviously irate feelings from City residents. The City initially blamed the economy and an auto-dialer notification system that didn’t work with cell phones, but that was just a theory. And to more permanently fix a problem, you need to determine the root cause.

To get at the root cause, they asked the customers about the issue. Customers thought they hadn’t received the bill even though they had received it. The problem was that the bill looked just like any other document – non-descript. The shut-off warnings were also non-descript. So how do you remedy this? An article on the story notes “The UB Team discussed several options to remedy this, and eventually settled on a cycle of three bills in different colors during the standard bi-monthly billing period: first a white notice, followed by a pink late notice for past due, then a yellow shutoff notice that warned that water would be shut off if payment wasn’t completed or arrangements made with the Utility Billing Department.”

The number of shut-offs now average under 30 per month.

When you have an issue, don’t assume the root cause and solution. Don’t immediately blame the customer, even if you communicated to them. The question is – did they notice, understand, and act on the communication? If not, what’s within your control to improve communications?

You can’t control the customer; but don’t use that as an excuse for not looking at your own options for improvement.

Interested in improving your organization’s customer service? See our other blog posts at: http://serviceadvice.cssamerica.com/category/government/

Learn about our CSS Government services at: http://cssamerica.com/cssgovt.htm


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