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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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No, You’re Right – 3/10/15 TOW

Posted on March 10, 2015 in Customer Service Tip of the Week Please leave a comment


Everybody likes Sam, but it can be frustrating talking to him. In response to every idea and every question, he always starts the sentence with “No.” Even if he agrees, the response starts with “No” such as “No, you’re right.” It’s not that Sam’s being disagreeable, but it’s just the way he talks.

Sam’s a great guy, but until you get to know him, this “starting with ‘No’” habit makes him come across as negative. There’s a local radio personality that does this, too – whenever I hear his voice and that first “No,” I turn the station.

We often say that – until people really get to know us – they judge us largely by our body language and tone. And if you have a habit of saying something repeatedly that brings a negative vibe to the conversation, they’ll judge you by that phrase as well.

So be aware of and intentional about the words you use, but also keep in mind that we need to work toward positive conversations with others, and much of the positive/negative direction you go in conversations is based on the questions you ask.

Don’t ask the co-worker “Would you mind doing this for me?” If you do so, you’re forcing those that are willing to help to tell you “No, I don’t mind.” Instead ask “Could you please do this for me?”

Don’t ask the customers “Would it be an issue if I put you on hold for two minutes?” Again, you’re forcing the considerate customer to say “No.” Instead ask “Could you please hold for no more than two minutes while I investigate this for you?”

Remember, most people don’t like engaging with negative individuals, developing relationships with negative companies, or being asked questions that force them to respond No, No, No.

To add a positive tone to conversations, ask questions that elicit a ‘Yes.’

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Create Your Own Moments of Truth – 3/3/15 TOW

Posted on March 3, 2015 in Customer Service Tip of the Week Please leave a comment


Bonnie can run 100 miles an hour – not literally, of course. She’s a nursing assistant on a floor of a hospital, so she rarely goes into a full sprint, but she is constantly in motion. If you could watch her, you would see she’s hyper-productive. Whether it’s making the bed, dressing the patient, or taking vital signs, she’s efficient and quick.

Despite this high productivity, the patients and the co-workers never feel like she’s rushing them through or making them feel like a cog on the assembly line.

Bonnie has that innate ability to pause at just the right time and in the right way. When a patient has a need or question or comment, she looks the patient in the eye, and slows down the task. When the nurse manager has a question while Bonnie is “running” down the hall, Bonnie stops, faces the manager, smiles, and takes a calming breath. When a new co-worker is confused about the schedule or their assignment, Bonnie puts down her pen, softens her voice, and affixes her eyes on the co-worker’s papers.

As good as Bonnie is with her body language and tone of voice, she’s even better at something else. She’s better at seeing the situation.

When it comes to serving others, her eyes are always open for opportunities to engage others; the other person’s question, need, confused look, or eye contact are what Bonnie is always looking to see. She is always seeking cues for a chance to serve.

Work on the habit of looking for cues in others that there’s an opportunity to serve. When you see those opportunities, don’t let them go by.

Slow down, and start creating your own Moments of Truth.

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Not So Fast with Quick Issue Resolution – 11/4/14 TOW

Posted on November 4, 2014 in Customer Service Tip of the Week Please leave a comment


The technique we suggest to our clients for dealing with the irate customer is easily taught but not easily perfected. It involves listening, empathizing, accepting responsibility, and delivering on a remedy. We’ve taught literally thousands of Service Excellence training participants how to use this highly effective technique, but many employees have trouble executing it well.

When observing staff role-playing the technique in their small groups, there are reasons why it sometimes doesn’t work – the employee’s tone doesn’t sound sincerely empathetic. The employee makes no eye contact. The employee doesn’t ask questions about the specifics of the issue. Maybe the employee gets defensive.

But the biggest pitfall stems from the fact that most employees want to get out of these conversations fast. There are two typically reasons for this desire for speed: (1) Employees are uncomfortable dealing with angry customers, so they quickly want to remove themselves from the situation, and (2) Employees sincerely believe that quick resolution is what the customer wants – which typically is true.

The biggest pitfall is an employee’s lack of patience.

Whether the employee is trying to extricate themselves from the conversation or help the customer get that quick resolution, the most frequent drawback in taking those perspectives is that they try to navigate the conversation too quickly. They’re not patient. They talk fast. They don’t give the customer enough time to vent. They quickly go to a solution without learning the facts. They interrupt the customer. They say “I’m sorry” so early on and so quickly that the sincerity is lost. They try to end the conversation before they allow the customer to drop the emotions. They try to take control with speed rather than take control with well-worded questions.

Quick resolution is a noble goal, but the best way to get there involves listening, empathizing, and being patient enough to ask the right questions so you can present the right solution. Speeding to an end rarely ends well.

Summon all your patience when presented with a service recovery situation.

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